Public Relations

Strategies and Tactics: International Edition

Dennis L. Wilcox, Glen T. Cameron (Autoren)

Buch | Softcover

612 Seiten

2008 | 9th edition
Pearson (Verlag)
978-0-205-62323-5 (ISBN)

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Public Relations

Dennis L. Wilcox, Glen T. Cameron

2011, 10. Auflage

Buch | Softcover

143, ³⁰ €

zur Neuauflage

Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Part 1: Role
Chapter 1: What Is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms

Part 2: Process
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation

Part 3: Strategy
Chapter 9: Public Opinion and Persuasion
Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11: Reaching a Multicultural and Diverse Audience
Chapter 12: Public Relations and the Law
Chapter 13: New Technologies in Public Relations

Part 4: Tactics
Chapter 14: News Releases, Media Alerts, and Pitch Letters
Chapter 15: Radio, Television, and the Web
Chapter 16: Media Interviews, News Conferences, and Speeches

Part 5: Application
Chapter 17: Corporations
Chapter 18: Politics and Government
Chapter 19: Global Public Relations
Chapter 20: Nonprofit Organizations
Chapter 21: Education
Chapter 22: Entertainment, Sports, and Travel

Erscheint lt. Verlag	13.3.2008
Sprache	englisch
Maße	204 x 254 mm
Gewicht	1100 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-205-62323-9 / 0205623239
ISBN-13	978-0-205-62323-5 / 9780205623235
Zustand	Neuware