Public Relations
Pearson (Verlag)
978-0-205-62323-5 (ISBN)
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Part 1: Role
Chapter 1: What Is Public Relations?
Chapter 2: The Evolution of Public Relations
Chapter 3: Ethics and Professionalism
Chapter 4: Public Relations Departments and Firms
Part 2: Process
Chapter 5: Research
Chapter 6: Program Planning
Chapter 7: Communication
Chapter 8: Evaluation
Part 3: Strategy
Chapter 9: Public Opinion and Persuasion
Chapter 10: Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11: Reaching a Multicultural and Diverse Audience
Chapter 12: Public Relations and the Law
Chapter 13: New Technologies in Public Relations
Part 4: Tactics
Chapter 14: News Releases, Media Alerts, and Pitch Letters
Chapter 15: Radio, Television, and the Web
Chapter 16: Media Interviews, News Conferences, and Speeches
Part 5: Application
Chapter 17: Corporations
Chapter 18: Politics and Government
Chapter 19: Global Public Relations
Chapter 20: Nonprofit Organizations
Chapter 21: Education
Chapter 22: Entertainment, Sports, and Travel
Erscheint lt. Verlag | 13.3.2008 |
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Sprache | englisch |
Maße | 204 x 254 mm |
Gewicht | 1100 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
ISBN-10 | 0-205-62323-9 / 0205623239 |
ISBN-13 | 978-0-205-62323-5 / 9780205623235 |
Zustand | Neuware |
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