Online Course Pack:Marketing Strategy and Competitive Positioning/Principles of Marketing Generic OCC Access Code Card/Marketing in Practice Case Studues DVD:Volume 1

Marketing Strategy and Competitive Positioning, 4/e Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Principles of Marketing Generic OCC Access Card, 1/e Marketing in Practice Case Studies DVD: Volume, 1/e