Valuepack:Marketing Channels/Services Marketing:International Edition/Internet Marketing:Strategy, Implementation and Practice/Principles of Direct and Database Marketing

Marketing Channels, 7/e Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Services Marketing: International Edition, 6/e Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing. Internet Marketing: Strategy, Implementation and Practice, 3/e Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Principles of Direct and Database Marketing, 3/e This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.