Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations

Offers an inside look at the Mayo Clinic. This work explains how "Putting the needs of the patient first" is more than just the Clinic's motto, but an operating principle that guides various management decisions. It shows how to apply that principle to expand your business' customer base and earn fierce, undivided customer loyalty.

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Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman explain how the Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge - invaluable lessons for managers and service providers of all industries.

Drs. Berry and Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews with leaders, clinicians, staff, and patients, as well as observing hundreds of clinician-patient interactions. The result is a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

By examining the operating principles that guide every management decision at this legendary healthcare institution, the authors



Demonstrate how a great service brand evolves from the core values that nourish and protect itExtrapolate instructive business lessons that apply outside healthcareIllustrate the benefits of pooling talent and encouraging teamworkRelate historical events and perspectives to the present-day Mayo ClinicShare inspiring stories from staff and patients
An innovative analysis of this exemplary institution, Management Lessons from Mayo Clinic presents a proven prescription for creating sustainable service excellence in any organization.