Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations - Leonard Berry, Kent Seltman

Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations

Buch | Softcover
304 Seiten
2017
McGraw-Hill Education (Verlag)
978-1-260-01183-8 (ISBN)
31,15 inkl. MwSt
The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 Hospital in America—now in paperback
The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America

Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:

• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Present a proven prescription for creating sustainable service excellence

Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.

A University Distinguished Professor of Marketing, Leonard L. Berry, PhD, holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also a Senior Fellow at the Institute for Healthcare Improvement, Cambridge, Massachusetts. Kent D. Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic. He served as director of marketing at the Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding.

Acknowledgments

Chapter 1: The 100-Year Brand

Chapter 2: Preserving a Patient-First Legacy

Chapter 3: Practicing Team Medicine

Chapter 4: Practicing Destination Medicine

Chapter 5: Partnering for Leadership

Chapter 6: Hiring for Values-and Talent

Chapter 7: Orchestrating the Clues of Quality

Chapter 8: Creating, Extending, and Protecting the Brand

Chapter 9: Investing in Tomorrow's Organization

Chapter 10: Realizing Human Potential

Index

 

Erscheinungsdatum
Zusatzinfo 5 Illustrations
Verlagsort OH
Sprache englisch
Maße 152 x 226 mm
Gewicht 413 g
Themenwelt Medizin / Pharmazie Pharmazie
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-260-01183-6 / 1260011836
ISBN-13 978-1-260-01183-8 / 9781260011838
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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