Study Guide

The 9th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements.  There is also a section providing suggested answers for all exercises, offering the students feedback on their responses.  Flashcards are also included. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at www.prenhall.com/marketing.