The Management of Strategy
South-Western (Verlag)
978-0-324-58127-0 (ISBN)
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"The Management of Strategy: Concepts and Cases, 8e", International Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online learning tools, and the Business and Company Resource Center (BCRC) - a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they will confront as rising professionals in today's evolving business environment.
Part I: STRATEGIC MANAGEMENT INPUTS. 1. What is Strategic Management? 2. Exploring the External Environment: Competition and Opportunities. 3. Examining the Internal Organization: Activities, Resources, and Capabilities. Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION. 4. Building and Sustaining Competitive Advantage. 5. Strategy at the Business Level. 6. Corporate-Level Strategy. 7. Acquisition and Restructuring Strategies. 8. International Strategy. 9. Cooperative Strategy. Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION. 10. Corporate Governance. 11. Organizational Structure and Controls. 12. Strategic Leadership. 13. Strategic Entrepreneurship. Part IV: CASES. 14. 3M Cultivating Core Competencies. 15. A-1 Lanes. 16. AMD vs Intel. 17. Boeing. 18. Carrefour in Asia. 19. Dell. 20. Ford. 21. GE Welch and Immelt. 22. Home Depot. 23. China's Home Improvement. 24. Huawei. 25. ING Direct. 26. JetBlue. 27. Lufthansa. 28. Microsoft. 29. Nestle. 30. PenAgain. 31. PSA Peugueot Citroen. 32. Sun Microsystems. 33. Teleflex Canada. 34. Tyco International. 35. Vodafone. 36. Wal-Mart Stores. 37. WD-40.
Erscheint lt. Verlag | 1.5.2008 |
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Reihe/Serie | International Student Edition |
Zusatzinfo | Illustrations (chiefly col.), col. ports. |
Verlagsort | Mason, OH |
Sprache | englisch |
Maße | 202 x 252 mm |
Gewicht | 1380 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-324-58127-0 / 0324581270 |
ISBN-13 | 978-0-324-58127-0 / 9780324581270 |
Zustand | Neuware |
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