Business Essentials
Pearson (Verlag)
978-0-13-157210-2 (ISBN)
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Ebert/Griffin focuses on the four ways to approach business-- as an employee, as an owner or a boss, as a customer, or as an investor-- to help students understand the relevance of studying business to their own lives.
Prologue: Setting the Stage
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Ethics and Social Responsibility in Business
Chapter 3: Entrepreneurship and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Managing the Business Enterprise
Chapter 6: Organizing the Business Enterprise
Chapter 7: Managing Operations and Improving Quality
Part III: People in Organizations
Chapter 8: Motivation and Satisfaction
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resources and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes, Consumer Behavior, and Products
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Doing Business with Information Technology
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Securities and Investments
Appendices Appendix I: Financial Risk and Risk Management
Appendix II: The Legal Context of Business
Appendix III: Personal Finance
Answers to Self-Check Questions/Notes, Sources, and Credits/Glossary/Name, Company, Product Index/Subject Index
| Erscheint lt. Verlag | 3.10.2007 |
|---|---|
| Sprache | englisch |
| Maße | 216 x 274 mm |
| Gewicht | 1346 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-157210-5 / 0131572105 |
| ISBN-13 | 978-0-13-157210-2 / 9780131572102 |
| Zustand | Neuware |
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