Valuepack:Marketing Management:United States Edition/Marketing PlanPro Premier

Marketing Management 12/E This is the number 1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Marketing PlanPro Premier 3/E Palo Alto's highly rated software program that guides students through the development of a structured marketing plan. This software includes an introductory video, help wizards, and other valuable features to guide users through marketing analysis and plan for each element of the marketing mix.