Valuepack:Marketing Management:United States Edition/Marketing Strategy and Competitive Positioning/Research Methods for Business Students

Marketing Management 12/E This is the number 1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Marketing Strategy and Competitive Positioning 3/E Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. Research Methods for Business Students 4/E In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance.