Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker SAC:OB/Principles of Marketing:EM EuroEd/Princ of Marketing:EuroEd CWS SAC/Ess Guide to Mrktg Planning

Strategic Brand Management 3/E Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. Principles of Marketing: European Edition 4/E Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Companion Website Student Access Card: Principles of Marketing European Edition 4/E Essential Guide to Marketing Planning 1/E Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.Organizational Behaviour: An Introductory Text 6/E Huczynski and Buchanan bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour.
Companion Website with Gradetracker Student Access Card: Organizational Behaviour 6e, 6/E International Economics: Theory and Policy: International Edition 7/E "International Economics "captures the vitality of modern international trade and finance. A classic textbook by world-renowned authors, the Seventh Edition is comprehensively revised and updated in a new, full-color format. Research Methods for Business Students 4/E In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance.