Strategic Management

Concepts: United States Edition

Fred R. David (Autor)

Buch | Softcover

368 Seiten

2008 | 12th edition
Pearson (Verlag)
978-0-13-601569-7 (ISBN)

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Strategic Management

Fred R. David

2010

Buch | Softcover

175, ⁴⁰ €

zur Neuauflage

For undergraduate and graduate courses in strategy.

David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.— 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &

Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX

Erscheint lt. Verlag	5.6.2008
Sprache	englisch
Maße	10 x 273 mm
Gewicht	740 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-601569-7 / 0136015697
ISBN-13	978-0-13-601569-7 / 9780136015697
Zustand	Neuware