Business Research Methods

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Part I Essentials of Research Chapter 1The nature of business and management research
Chapter 2 Research process and proposal
Chapter 3Literature review
Chapter 4Research Ethics

Part IIResearch Approaches

Chapter 5 Quantitative and qualitative research
Chapter 6Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8Secondary data, archival sources and content analysis
Chapter 9Observational, action and ethnographic research
Chapter 10Case Studies and Qualitative Interviews (NEW!)
Chapter 11Experiments

Part IIIResearch Instruments

Chapter 12Measurements and scales
Chapter 13Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes

Part IV Statistical background (on CD-ROM)

Chapter 15Data preparation and description
Chapter 16Exploring, displaying and examining data
Chapter 17Hypothesis testing
Chapter 18Measure of association
Chapter 19Multivariate analysis: an overview