Exploring Corporate Strategy with Companion Website Student Access Card

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

1 Introducing Strategy Commentary: The Strategy Lenses Part I: THE STRATEGIC POSITION Introduction to Part I 2 The Environment 3 Strategic Capability 4 Strategic Purpose 5 Culture and Strategy Commentary on Part 1: The Strategic Position Part II: STRATEGIC CHOICES Introduction to Part II 6 Business-level strategy 7 Directions and Corporate - Level Strategy 8 International Strategy 9 Innovation and Entrepreneurship 10 Strategy Method and Evaluation Commentary on Part II: The Strategic Choices Part III: STRATEGY IN ACTION Introduction to Part III 11 Strategy Development Processes 12 Organising for success 13 Resourcing Strategies 14 Managing Strategic Change 15 The Practice of Strategy Commentary on Part III: Strategy in Action