The History of Marketing Thought

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.  

Volume One
PART ONE: THE DEVELOPMENT OF MARKETING THOUGHT: AN OVERVIEW
Pre-20th Century Marketing Thought
The Role of Marketing in Early Theories of Economic Development - D F Dixon
Marketing Structure and the Theory of Economic Interdependence - D F Dixon
Early Analytical Developments
Some Late 19th Century Antecedents of Marketing Theory - D F Dixon
Emerging Macromarketing Concepts - D F Dixon
From Socrates to Alfred Marshall
The First Dialogue on Macromarketing - E H Shaw
Appraisal of Contributions to Marketing Thought by 19th Century Liberal Economists - F G Coolsen
Early Development of the Marketing Discipline
The First Decade of Marketing Literature - P D Converse
Influences on the Development of Marketing Thought - R Bartels
1900-1923
Early Development of the Philosophy of Marketing Thought - D G B Jones and D D Monieson
Historical Surveys of the Development of Marketing Thought
A History of Marketing Thought - D G B Jones and E H Shaw
Scholarly Research in Marketing - W L Wilkie and E S Moore
Exploring the ′Four Eras′ of Thought Development
PART TWO: THE PIONEERS OF MARKETING THOUGHT
Early Teachers of Marketing - H H Maynard
Contribution of Women to U S Marketing Thought - M E Zukerman and M L Carsky
Hugh Elmer Agnew - W J McKeon
Ralph F Breyer - R W Cox
Arthur Norris Brisco - J H Wingate
Ralph Starr Butler - J P Wood
Paul Terry Cherrington - A M Crossley
Fred Emerson Clark - R M Clewett
Paul Dulaney Converse - H W Huegy
Biography and the History of Marketing Thought - D G B Jones
Henry Charles Taylor and Edward David Jones
Melvin T Copeland - M P McNair
Henry E Erdman - G L Mehren
Edward A Filene and Lincoln Filene - D Bloomfield
Benjamin Horace Hibbard - H E Erdman
George Burton Hotchkiss - D B Lucas
Leverett Samuel Lyon - N H Engle
Harold H Maynard - T N Beckman
Volume Two
Edwin Griswold Nourse - E T Grether
Paul Henry Nystrom - D J Duncan
Charles Coolidge Parlin - W Alderson
Stanley B Resor - L W Jacobs
Clarence Saunders - P E Rockwood
Walter Dill Scott - E C Lynch
Pioneer Industrial Psychologist
Arch W Shaw - M T Copeland
Daniel Starch - N H Borden
Harry R Tosdal - R M Cunningham
Ronald Snow Vaile - E T Grether
Louis D H Weld - D R G Cowan
Simon Litman (1873-1965) - D G B Jones
Pioneer Marketing Scholar
Theodore N Beckman (1895-1973) - D G B Jones
External Manifestations of the Man
Robert Bartels and the History of Marketing Thought - E Shaw and R Tamilia
Influences on the Development of Marketing Thought, 1950-1987 - R Bartels
Wroe Anderson - B Wooliscroft
A Life
My Life on Mt Olympus - S C Hollander
Sidney Levy - G E Harris
Challenging the Philosophical Assumptions of Marketing
PART THREE: CONTEXTUALIZING THE DEVELOPMENT OF MARKETING THOUGHT
Contextualizing the Development of Marketing Thought
Forces Impinging on Long-Term Business-to-Business Relationships in the United States - W W Keep, S C Hollander and R Dickinson
An Historical Perspective
Marketing and the Public / Marketing and the Enterpriser - P White
Marketing Management Concepts - B J La Londe and E J Morrison
Yesterday and Today
The Ordering of Marketing Theory - M Tadajewski
The Influence of McCarthyism and the Cold War
Remembering Motivation Research - M Tadajewski
Toward an Alternative Genealogy of Interpretive Consumer Research
Counterculture, Criticisms and Crisis - M J Arnold and J E Fisher
Assessing the Effect of the Sixties on Marketing Thought
Volume Three
The Schools of Thought in Marketing
A History of Schools of Thought in Marketing - E H Shaw and D G B Jones
The Functions School
The Rise and Fall of the Functionalist Approach to Marketing - S D Hunt and J Goolsby
A Paradigm Displacement Perspective
Some Problems in Market Distribution - A W Shaw
The Commodities School
Principles of Merchandising - M T Copeland
The Commodity Approach in Marketing Research - W Zinn and S D Johnson
Is It Really Obsolete?
The Institutional Approach
Marketing Functions and Mercantile Organization - L D H Weld
Origins of the Institutional Approach in Marketing - D G B Jones and D D Monieson
Inter-Regional Trade School
The Law of Retail Gravitation - W J Reilly
New Laws of Retail Gravitation - P D Converse
Marketing Management School
The Marketing Philosophy as a Way of Business Life - F J Borsch
The Marketing Revolution - R J Keith
How Modern Is ′Modern′ Marketing? Marketing′s Evolution and Myth of the ′Production′ Era - R A Fullerton
The Marketing Concept - S C Hollander
A D[ac]e[gr]a Vu
Evolving to a New Dominant Logic for Marketing - S Vargo and R F Lusch
Consumer Behaviour School
Economics, Psychology and the Literature of the Subdiscipline of Consumer Behavior - R Mittelstaedt
Scholarly Traditions and the European Roots of American Consumer Research - H H Kassarjian
Macromarketing School
Pre-Aldersonian Antecedents to Macromarketing - R Savitt
Insights from the Textual Literature
Consumer Sovereignty, Democracy and the Marketing Concept - D F Dixon
A Macromarketing Perspective
Macromarketing - R Layton and S Grossbart
Past, Present and Possible Future
Exchange School
Toward a Formal Theory of Transactions and Transvections - W Alderson and M W Miles
Marketing as Exchange - R P Bagozzi
On Defining Marketing - C Gr[um]onroos
Finding a New Roadmap for Marketing