Innovation Management and New Product Development
FT Press (Verlag)
978-0-273-71315-9 (ISBN)
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Part One: Innovation management
Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study)
Chapter Two: Economics and Market Adoption
Chapter Three: Managing Innovation Within Firms (Rewritten)
Chapter Four: Innovation and Operations Management (R Noble)
Chapter Five: Managing Intellectual property
Part Two: Managing technology and knowledge
Chapter Six: Managing Organisational Knowledge (New Case Study)
Chapter Seven: Strategic Alliances And Networks
Chapter Eight: Management of Research & Development
Chapter Nine: Managing R&D projects (New case study)
Chapter Ten: Open Innovation and Technology Transfer
Part Three: New Product Development
Chapter Eleven: Product & Brand Strategy
Chapter Twelve: New Product Development (New Case Study)
Chapter Thirteen: Packaging and Product Development
Chapter Fourteen: New Service Innovation
Chapter Fifteen: Market Research and its Influence on New Product Development
Chapter Sixteen: Managing the New Product Development Process
Erscheint lt. Verlag | 4.3.2008 |
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Sprache | englisch |
Maße | 189 x 244 mm |
Gewicht | 1170 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-273-71315-9 / 0273713159 |
ISBN-13 | 978-0-273-71315-9 / 9780273713159 |
Zustand | Neuware |
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