Media Literacy Workbook - Kimb Massey

Media Literacy Workbook

(Autor)

Buch | Softcover
64 Seiten
2004 | 2nd Revised edition
Wadsworth Publishing Co Inc (Verlag)
978-0-534-64394-2 (ISBN)
32,40 inkl. MwSt
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Become a more critical media consumer with MEDIA LITERACY WORKBOOK! This workbook features a brief introduction to media literacy and helps you develop the skills you need for active participation and critical consumption of media communication. Activities in each chapter focus on current media-related events, such as FCC media deregulation, embedded reporters, and the media ethics controversy show you how what you are learning is relevant to your own life.

Kimb Massey, Ph.D., is a Professor of Radio-Television-Film and the Director of Multimedia for the Television Radio Film and Theatre Department at San Jose State University in California. She holds a Ph.D. in Communication from the University of Utah. Dr. Massey also consults on Internet/Web Strategy and Design. In 1997, Dr. Massey was awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States and lectured on topics related to New Media and Multimedia in the United States at many German institutions.

1. Understanding Mass Media. 2. Books. 3. Newspapers. 4. Magazines. 5. Recordings. 6. Radio. 7. Movies. 8. Television. 9. Digital Media and the Web. 10. Advertising. 11. Public Relations. 12. News and Information. 13. Mass Media and Social Issues. 14. Law and Regulation. 15. Media Ethics. 16. Global Media.

Verlagsort Belmont, CA
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
ISBN-10 0-534-64394-9 / 0534643949
ISBN-13 978-0-534-64394-2 / 9780534643942
Zustand Neuware
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