The Disney Way
McGraw-Hill Publishing Co. (Verlag)
978-0-07-012064-8 (ISBN)
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Walt Disney inspired generations with his creative genius and shrewd business acumen. While delighting us with the magic of Mickey Mouse, he also introduced corporate America to some innovative and brilliant new ways of doing business. And as everyone knows, the Disney companies have grown beyond anything even Walt himself could have imagined. Now, this practical, hands-on book takes an in-depth look at Disney's business philosophy and the principles behind it, demonstrating how today's managers can successfully apply them and bring a little Disney magic to their own business-no matter what it is.
Bill Capodagli, Managing Partner of Capodagli Jackson Consulting, brings managerial experience at several top consulting firms and graduate-level teaching experience to the firm. He is a popular speaker at both national and international conferences where he teaches audiences to implement the Disney business model. Lynn Jackson, Bill's partner in Capodagli Jackson Consulting, has an extensive background in organizational development, and has successfully implemented the Disney principles in numerous organizations.
Foreword Preface Acknowledgments 1. Walt's Way Dream 2. Make Everyone's Dreams Come True: Believe 3. You Better Believe It 4. Never A Customer, Always A Guest 5. All For One And One For All 6. Share The Spotlight: Dare 7. Dare To Dare: Do 8. Practice, Practice, Practice 9. Make Your Elephant Fly--Plan 10. Capture The Magic With Storyboards 11. Give Details Top Billing Epilogue. The Magic Continues Notes Bibliography Index
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 160 x 231 mm |
| Gewicht | 528 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-012064-1 / 0070120641 |
| ISBN-13 | 978-0-07-012064-8 / 9780070120648 |
| Zustand | Neuware |
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