This Business of Global Music Marketing

A companion volume to author Tad Lathrop's top-selling "This Business of[trademark] Music Marketing and Promotion", this work aims to offer everyone in the music business a chance to go global.

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Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling "This Business of[trademark] Music Marketing and Promotion", "This Business of[trademark] Global Music Marketing" offers everyone in the music business a chance to go global.