Business Communication

(An asterisk indicates a new chapter in the Edition) ; PART I. BUSINESS COMMUNICATION: SOME TRUTHS NEVER DIE ; 1. PRINCIPLES OF WRITTEN COMMUNICATION ; Courtland L. Bovee, Grossmont College ; 2. THE THREE DEADLY SINS OF BUSINESS WRITING ; Richard J. Londo, St. Norbert College ; 3. PLAIN ENGLISH, PLEASE ; James Y. Dayananda, Lock Haven University ; *4. FROM THE BOTTOM UP: A NEW APPROACH TO PROBLEM SOLVING ; Ellen Tripp, University of Southern Maine ; *5. MAKING BUSINESS MEETINGS WORK ; Gary M. Shulman, Miami University ; Mark Bernheim, Miami University ; PART II. THE ELECTRONIC OFFICE: COMMUNICATING IN CYBERSPACE ; *6. DESKTOP PUBLISHING: WOULD YOU TRADE EIGHT BITS FOR A BYTE ; Michael Stanton, Occupational Outlook Quarterly ; *7. FUTURE SHOP ; Lisa Sanders, Business News ; *8. PCS START SWEEPING AWAY BUSINESS FORMS ; William M. Bulkeley, The Wall Street Journal ; *9. FAX THE WORD OUT FAST ; Daniel P. Dern, Home Office Computing ; *10. E-MAIL: A USER'S GUIDE ; Ed Krol, The Whole Internet User's Guide and Catalog ; *11. WHAT IS THE INTERNET? ; Ed Krol, The Whole Internet User's Guide and Catalog ; PART III. BASIC STRUCTURES OF BUSINESS COMMUNICATION: LETTERS, MEMOS, AND REPORTS ; 12. PRINCIPLES OF WRITING LETTERS ; Courtland L. Bovee, Grossmont College ; 13. THE PROCESS OF WRITING A BUSINESS LETTER ; Bernard J. Selzler, University of Minnesota, Crookston ; 14. THE ANATOMY OF THE BUSINESS LETTER ; Edgar C. Alward, Westfield State College ; Lois Pigford, Denver Auraria Community College ; 15. A MEMORANDUM ABOUT MEMOS ; Max Rose, Supervision Magazine ; 16. USING VISUAL AIDS IN WRITTEN AND ORAL COMMUNICATION ; Thomas R. Allen, Appalachian State University ; *17. HOW TO ORGANIZE YOUR NEXT PERIODIC REPORT ; Richard J. Londo, St. Norbert College ; *18. A BRIEF GUIDE TO WRITING SHORT REPORTS ; Carolyn Spillers-Roberts, Pembroke State University ; Randolph H. Hudson, Northeastern Illinois University ; 19. PRINCIPLES OF WRITING FORMAL REPORTS ; Courtland L. Bovee, Grossmont College ; *20. SUMMARIZING: THE ART OF WRITING ABSTRACTS AND EXECUTIVE SUMMARIES ; Katherine Ozbirn, Chapman University ; 21. INTERNATIONAL BUSINESS WRITING ; Myron D. Yeager, Chapman University ; PART IV. PERSUASION IN THE MARKETPLACE: THE DRIVING FORCE OF BUSINESS ; *22. SALES LETTERS THAT SELL ; Ed Nanas, Your Company ; *23. 1-900 BUY INFO ; Alan Rider, Home Office Computing ; *24. VOICE MAIL MAKES A DIFFERENCE ; Mike Bransby, The Journal of Business Strategy ; 25. MASTERING THE ART OF A WINNING BUSINESS PRESENTATION ; Darlene M. Pibal, Western Illinois University ; 26. THE PROPOSAL: PERSUADING WITH A PLAN ; Nancy Martinez, University of Albuquerque ; 27. CAN YOU SAY NO WITHOUT TWISTING THE KNIFE? ; Michael H. Murray, Supervisory Management ; 28. TECHNIQUES OF WRITING CREDIT LETTERS ; James Y. Dayananda, Lock Haven University ; 29. TOUCHES THAT TAKE THE STING OUT OF ADJUSTMENTS ; William H. Butterfield, Sales & Marketing Management ; 30. ASSERTIVENESS ON THE JOB ; Steven Katz, State Technical Institute, Memphis ; PART V. BUSINESS ETHICS: SURVIVING IN A LITIGIOUS WORLD ; *31. RIGHT? WRONG? ETHICS AND BUSINESS IN THE U. S. ; Ellen Tripp, University of Southern Maine ; *32. DO EMPLOYEES HAVE A RIGHT TO ELECTRONIC PRIVACY? ; Glenn Rifkin, The New York Times ; 33. MAKE IT LEGAL ; Mary Bagley, St. Louis University ; 34. NEW LEGAL FRONTIER: CYBERSPACE ; Amy Harmon, Los Angeles Times ; PART VI. THE JOB SEARCH: MOVING AHEAD ; 35. RESUMES, APPLICATION FORMS, AND COVER LETTERS ; NEAL BAXTER, OCCUPATIONAL OUTLOOK QUARTERLY ; 36. BUSINESS INTERVIEWS: FREQUENT QUESTIONS, ACCEPTABLE ANSWERS ; David P. Boyd, Occupational Outlook Quarterly ; 37. WHAT SHOULD YOU ASK THE COMPANY INTERVIEWER? ; Howard M. Mitchell, Advanced Management Journal ; 38. WRITING AN EFFECTIVE LETTER OF RESIGNATION ; James Calvert Scott, Utah State University ; APPENDICES ; A. INTERNET BUZZWORDS ; Ed Krol, The Whole Internet User's Guide and Catalog ; B. REPORT HEADINGS ; Gertrude M. McGuire, University of Montevallo ; C. A DOZEN RULES FOR WRITING NUMBERS IN A MANUSCRIPT ; Gertrude M. McGuire, University of Montevallo ; D. THE EIGHT MOST USED COMMAS ; Richard M. Chabolla, Solano Community College ; E. GLOSSARY OF USAGE FOR BUSINESS WRITERS ; Randolph E. Hudson, Northeastern Illinois University ; Richard M. Chabolla, Solano Community College