In the News, 2nd edition

William Wray Carney studied journalism at Carleton University. He has over 30 years of experience in media, public relations, and education. He has taught at the University of Regina, the University of Alberta, and Concordia University College. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. Now semi-retired, he maintains a private practice in Regina. In 2009, the Canadian Public Relations Society presented him with the Award of Attainment.

Introduction; Why Media, Why News; Basic Principles of Media Relations; Professional Relations; Basics of Media: Who They Are; Basics of Media: How They Work; Getting Started: A Media Plan; The First Steps: Research, Goals and Training; Approaching the Media: Media Drivers and the News Release ioi; Other Approaches to the Media; Do-it-Yourself Media; The Interview; Overview and Limitations; The Interview Continued: Questions and Answers; Evaluation and Revision; Special Media, Special Cases; Business Media; Government and Politics Entertainment Media; Sports Media; Crisis Communications Internet and the New Media; The Fine Art of Complaining About the Media; Emerging Trends in Media Relations; Towards a Greater Understanding of Media, Communications and Technology; Index.