Valuepack:Corporate Stratagy with Airline: A Strategic Management Simulation. - Richard Lynch, Jerald R. Smith, Peggy A. Golden

Valuepack:Corporate Stratagy with Airline: A Strategic Management Simulation.

Media-Kombination
2006
Financial Times Prentice Hall
978-1-4058-5354-5 (ISBN)
134,20 inkl. MwSt
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Guides students through the rational and emergent approaches to strategic management. This work includes references and 27 cases which help students learn the core topics and how to apply them in practice.
Corporate Strategy, 4/e A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively learn the core topics and how to apply them in practice. Airline: A Strategic Management Simulation, 4/e Easy to start-up and use - even for students and instructors with no computer experience - this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Erscheint lt. Verlag 12.9.2006
Verlagsort Harlow
Sprache englisch
Maße 199 x 280 mm
Gewicht 1956 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-4058-5354-9 / 1405853549
ISBN-13 978-1-4058-5354-5 / 9781405853545
Zustand Neuware
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