Valuepack:Marketing Communications:engagement, strategies and practice AND Principles of Marketing with Companion Website with Gradetracker student access card.

Includes cases with a media package that is integrated with the book.

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Principles of Marketing 4/e This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Principles of Marketing Student Access Card, 4/e Marketing Communications: Engagement, Strategies and Practice, 4/e Marketing Communications: engagement, strategies and practice uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the how' behind Marketing Communications, this book provides the why' behind Marketing Communications.