Valuepack:Principles of Marketing with Companion Website with GradeTracker student access card/accounting: An introduction.

Principles of Marketing, 4/e Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market?' to more specialised topics such as Relationship Marketing'. Prinicples of Marketing Student Access Card, 4/e Accounting: An Introduction, 3/e A comprehensive introduction to the basic principles and underlying concepts of financial and management accounting, as well as the core elements of financial management. This extremely student-friendly text is praised for its clear and uncluttered style, as well as its interactive and lively presentation.