Ogilvy on Advertising - David Ogilvy

Ogilvy on Advertising

(Autor)

Buch | Softcover
224 Seiten
2007
Headline Welbeck Non-Fiction (Verlag)
978-1-85375-615-3 (ISBN)
18,65 inkl. MwSt
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

Erscheint lt. Verlag 1.3.2007
Sprache englisch
Maße 186 x 246 mm
Gewicht 620 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-85375-615-6 / 1853756156
ISBN-13 978-1-85375-615-3 / 9781853756153
Zustand Neuware
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