Global Marketing:A Decision-oriented approach and Interpretive Simulations Discount Voucher.

Global Marketing: A decision-orientated approach, 3/ Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. Interactive Sim Disc Voucher