Valuepack:Marketing Strategy and Competitive Positioning/Marketing in Practise Case Studies DVD for Pack:Volume 1/ Companion Website with Gradetracker Student Access Card:Brassington, Principles of Marketing.

Deals with the process of developing and implementing a marketing strategy. This third edition focuses on competitive positioning at the heart of marketing strategy and includes discussion of the processes used in marketing to achieve competitive advantage.

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Marketing Strategy and Competitive Positioning, 3/e Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. Marketing in Practice Case Studies DVD, 1/e Companion Website with Gradetracker Student Access Card: Brassington, Principles of Marketing, 4/e