Introduction to Rhetorical Communication
Routledge (Verlag)
978-0-205-45351-1 (ISBN)
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
James C. McCroskey , West Virginia University
Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasive Argument.7. Nonverbal Communication.8. Diversity and Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations.10. Informative Messages.11. Message Preparation: Invention.12. Message Preparation: Disposition.13. Message Preparation: Style.14. Introducing and Concluding Messages in Rhetorical Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author Index.Subject Index.
| Erscheint lt. Verlag | 14.7.2005 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 430 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-205-45351-1 / 0205453511 |
| ISBN-13 | 978-0-205-45351-1 / 9780205453511 |
| Zustand | Neuware |
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