Exploring Corporate Strategy
Text Only
Seiten
2004
|
7th edition
Prentice Hall (Verlag)
978-0-273-68739-9 (ISBN)
Prentice Hall (Verlag)
978-0-273-68739-9 (ISBN)
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'Exploring Corporate Strategy', 7th edition, has enhanced coverage of international strategy and a resource-based view. This version of the text includes 35 long case studies from a variety of industries worldwide. The text includes access to a companion website, which includes an Instructors Manual with case notes, web links and much more.
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.
PART ONE: INTRODUCTION 1. Introducing strategy Commentary on Part I: Strategy lenses PART TWO: THE STRATEGIC POSITION 2. The Environment 3. Strategic Capability 4. Expectations and Purposes Commentary on Part II: Coping with complexity: the 'business idea' PART THREE: STRATEGIC CHANGE 5. Business-Level Strategy 6. Corporate-Level and International Strategy 7. Directions and Methods of Development Commentary on Part III: Strategy selection PART FOUR: STRATEGY INTO ACTION 8. Organising for Success 9. Enabling Success 10. Managing Strategic Change Commentary on Part IV: Strategy into Action PART FIVE: HOW STRATEGY DEVELOPS 11. Understanding Strategy Development Commentary on Part V Strategy development in organisations
Erscheint lt. Verlag | 22.11.2004 |
---|---|
Sprache | englisch |
Maße | 196 x 265 mm |
Gewicht | 1234 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-273-68739-5 / 0273687395 |
ISBN-13 | 978-0-273-68739-9 / 9780273687399 |
Zustand | Neuware |
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