MSC Valuepack

Presented in a full-color format and written by world-renowned authors, this book captures the vitality of modern international trade and finance.

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International Economics: Theory and Policy plus MyEconLab Student Access Kit: International Edition 7/e International Economics captures the vitality of modern international trade and finance. A classic textbook by world-renowned authors, the Seventh Edition is comprehensively revised and updated in a new, full-color format. Each half of the book contains a core of theory chapters followed by chapters applying the theory to major policy questions of the past and present. Organizational Behaviour: An Introductory Text 5/e Introduces students to a social science perspective on Organizational Behaviour, so they can critique and debate core research and ideas. Students need to understand, critique and apply theories in organisational behaviour. The fifth edition of this definitive, multidisciplinary text continues to set a benchmark in teaching of this area with new concepts, debates and exemplary supplementary material. Economic Development, 9/e Unlike other texts, Economic Development, Ninth Edition, introduces economic models within the context of countries and issues, so that students learn to analyze and engage in ongoing policy debates.
Business and Finance: A Value Based Approach, 1/ The book examines business finance from a managerial angle, integrating strategy in a way that has not been achieved yet in most other core finance texts. Using up-to-date, topical case material, based upon real-life companies familiar to many students, the text analyses value-adding strategies and how practice compares with theory. Qualitative Research Methods for the Social Sciences: International Edition, 6/e This text uses hands-on activities and real-life examples to provide the most comprehensive and straightforward coverage of doing qualitative research on the market. Principles of Marketing: European Edition, 4/e The Fourth Edition has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa.
OneKey WebCT Access Card: Kotler, Principles of Marketing Euro 4/e, 1/e Strategic Brand Management: International Edition, 2/e Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.