Valuepack:Marketing Research and SPSS 11.0 Package:International Edition with Principles of Marketing:European Edition
2006
Financial Times Prentice Hall
978-1-4058-3950-1 (ISBN)
Financial Times Prentice Hall
978-1-4058-3950-1 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Marketing Research and SPSS 11.0 Package: International Edition, 4/e This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager's perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies. Principles of Marketing: European Edition, 4/e Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Erscheint lt. Verlag | 1.6.2006 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 210 x 276 mm |
Gewicht | 3760 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4058-3950-3 / 1405839503 |
ISBN-13 | 978-1-4058-3950-1 / 9781405839501 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Media-Kombination (2024)
Pearson Education Limited
109,50 €
Media-Kombination (2023)
Pearson Education Limited
109,95 €
Media-Kombination (2022)
Pearson Education Limited
107,30 €