Valuepack:Consumer Behaviour:A European Perspective 3e with Critical Thinking in Consumer Behavior:Cases and Experimental Exercises
2006
Financial Times Prentice Hall (Verlag)
978-1-4058-4612-7 (ISBN)
Financial Times Prentice Hall (Verlag)
978-1-4058-4612-7 (ISBN)
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Provides a practical introduction to consumer behaviour. This book shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. It includes a five-part micro-to-macro wheel structure that takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications.
Consumer Behaviour: A European Perspective, 3/e Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e This unique casebook applies consumer behavior theory to practice via 21 cases and activities.
Consumer Behaviour: A European Perspective, 3/e Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. Critical Thinking In Consumer Behavior: Cases and Experiential Exercises, 1/e This unique casebook applies consumer behavior theory to practice via 21 cases and activities.
Erscheint lt. Verlag | 4.5.2006 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 200 x 271 mm |
Gewicht | 1580 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4058-4612-7 / 1405846127 |
ISBN-13 | 978-1-4058-4612-7 / 9781405846127 |
Zustand | Neuware |
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