Valuepack:Business Market Management:Understanding, Creating and Delivering Value:International Edition with Business Plan Pro

Explores the process of understanding, creating and delivering value to targeted business markets and customers. This work provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs.

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Business Market Management: Understanding, Creating and Delivering Value: International Edition, 2/e "Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Business Plan Pro, 1/e Step by step instruction of the Windows-based Business Plan Pro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.