Online Course Pack: Marketing Research: An Integrated Approach with Marketing Research Generic OCC Pin Card
2006
Financial Times Prentice Hall
978-1-4058-4118-4 (ISBN)
Financial Times Prentice Hall
978-1-4058-4118-4 (ISBN)
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Places marketing research in the picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. This book is useful for those taking a short course in marketing research for the first time.
Marketing Research: An Integrated Approach, 2/e This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time. This pack also includes: Marketing Research Generic OCC PIN card, 1/e
Marketing Research: An Integrated Approach, 2/e This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time. This pack also includes: Marketing Research Generic OCC PIN card, 1/e
Erscheint lt. Verlag | 20.4.2006 |
---|---|
Verlagsort | Harlow |
Sprache | englisch |
Maße | 189 x 248 mm |
Gewicht | 910 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 1-4058-4118-4 / 1405841184 |
ISBN-13 | 978-1-4058-4118-4 / 9781405841184 |
Zustand | Neuware |
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