Crafting and Executing Strategy: The Quest for Competitive Advantage w/OLC/Premium Content Card

 Thompsons teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.  A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama. John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Part I: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Chapter 2: The Managerial Process of Crafting and Executing StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company’s External EnvironmentChapter 4: Evaluating a Company’s Resources and CompetitivenessSection C: Crafting a StrategyChapter 5: The Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/OptionsChapter 7: Strategies for Competing in Foreign MarketsChapter 8: Tailoring Strategy to Fit Specific Industry and Company SituationsChapter 9: Diversification: Strategies for Managing a Group of BusinessesChapter 10: Strategy, Ethics, and Social ResponsibilitySection D: Executing the StrategyChapter 11: Building Resource Strengths and Organizational CapabilitiesChapter 12: Striving for Operating ExcellenceChapter 13: Corporate Culture and LeadershipPart II: CasesSection A: Crafting Strategy in Single-Business Companies1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University2. Netflix: Braxton Maddox,The University of Alabama3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama10. Nexity and the U.S. Banking Industry: John Paul Youther11. Making It Big: Joan Winn, University of Denver12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama13. McDonald’s: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama14. Maple Leaf Consumer Foods—Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama17. Ebay--In a League by Itself: Lou Marino, The University of Alabama18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City19. Pivot International—Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute20. Bayer AG: Children’s Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management21. Harley Davidson: John E. Gamble, University of South Alabama22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University Section B: Crafting Strategy in Diversified Companies25. Land O’ Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University26. Unilever’s Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama27. LVMH’s Diversification Strategy in Luxury Goods: John E. Gamble, University of South AlabamaSection C: Implementing and Executing Strategy28. Robin Hood: Joseph Lampel, New York University29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management31. Wal-Mart Stores, Inc.—A New Set of Challenges: Arthur A. Thompson, The University of Alabama32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama33. The Portman Ritz Carlton Shanghai: Asia’s Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South AlabamaSection D: Strategy, Ethics, and Social Responsibility36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan CollegeCases available on the text website:Whole Foods MarketGreen Mountain CoffeeCallaway GolfOcean Spray CranberriesSmithfield Foods