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Planning and Managing Public Relations Campaigns

A Strategic Approach

Anne Gregory, Mandy Pearse (Autoren)

Buch | Softcover

376 Seiten

2025 | 6. Auflage
Kogan Page Ltd (Verlag)
978-1-3986-2029-2 (ISBN)

Noch nicht erschienen - erscheint am 03.11.2025
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A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

Mandy Pearse, FCIPR, Chart PR, Chart Marketer is an award-winning PR consultant, speaker, researcher and trainer. She works in her own practice and as a Local Government Association Associate running reviews of communications. Mandy undertakes annual research into best practice in public sector communications. She provides a wide range of training courses of the CIPR, RTPI and many other clients. Mandy is a former President of the CIPR and currently a Board member of the Global Alliance for PR and Communications.

Erscheint lt. Verlag	3.11.2025
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Artificial Intelligence • campaign management • communications strategy • Evaluation • event planning • Marketing campaigns • Planning • PR tactics • Public Relations
ISBN-10	1-3986-2029-7 / 1398620297
ISBN-13	978-1-3986-2029-2 / 9781398620292
Zustand	Neuware