International Business with Companion Website with Gradetracker: Student Access Card
Financial Times Prentice Hall
978-1-4058-4071-2 (ISBN)
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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategies 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 International Business, Ethics and the Natural Environment
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 194 x 261 mm |
Gewicht | 1338 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-4058-4071-4 / 1405840714 |
ISBN-13 | 978-1-4058-4071-2 / 9781405840712 |
Zustand | Neuware |
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