Valuepack: Marketing: An Introduction with OneKey CourseCompass, Student Access Kit, Marketing and Student Study Guide with Video Segments on DVD

Suitable for the Principles of Marketing course, this title introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. It also includes: "OneKey CourseCompass", "Student Access Kit, Marketing, 7/e", "Student Study Guide, 7/e" and "Video Segments on DVD, 7/e".

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Marketing: An Introduction, 8/e For the Principles of Marketing course. Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Also included: OneKey CourseCompass, Student Access Kit, Marketing, 7/e Student Study Guide, 7/e Video Segments on DVD, 7/e