Strategic Planning Workbook
John Wiley & Sons Inc
978-0-471-58256-4 (ISBN)
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Partial table of contents: UNCOVERING A HIDDEN MESS AT CHEM-A-LOT. The Need to Survive. The New Broom. What Management Is All About. Product Life Cycles and Pricing. GATHERING THE FACTS. From Marketing Facts to Functional Plans. Financial Management. Unleashing the Talents of People. PLANNING CYCLE: THEORY AND PRACTICE. The Planning Cycle. Phase 1: The Strategy Plan (Theory). Phase 2: The Business Plan (Practice). Phase 3: Budget (Theory). SUCCESS: THE FRUITS OF PLANNING. How Sweet, Success. How to Wield the Levers of Power. THE EVALUATION OF BUSINESS PERFORMANCE. Getting Started. What to Look for. Tools Required to Do a Situation Analysis. THE PLANS THAT TURNED CHEM-A-LOT AROUND. Preparing Plans for Profitable Action. Chem-A-Lot Strategy Plan Package: Years 28-30. THE CHEM-A-LOT MANAGEMENT TOOL KIT. Diagnostic Tools. Management Concepts.
Erscheint lt. Verlag | 13.5.1993 |
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Verlagsort | New York |
Sprache | englisch |
Maße | 161 x 236 mm |
Gewicht | 680 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-471-58256-5 / 0471582565 |
ISBN-13 | 978-0-471-58256-4 / 9780471582564 |
Zustand | Neuware |
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