Strategic Planning Workbook - Karsten G. Hellebust, Joseph C. Krallinger

Strategic Planning Workbook

Media-Kombination
400 Seiten
1993 | 2nd Revised edition
John Wiley & Sons Inc
978-0-471-58256-4 (ISBN)
274,30 inkl. MwSt
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Containing a package of the diagnostic techniques and management concepts necessary to analyze and solve business problems, this text and its accompanying diskette illustrate methods for gathering accurate marketing, manufacturing and financial information.

Partial table of contents: UNCOVERING A HIDDEN MESS AT CHEM-A-LOT. The Need to Survive. The New Broom. What Management Is All About. Product Life Cycles and Pricing. GATHERING THE FACTS. From Marketing Facts to Functional Plans. Financial Management. Unleashing the Talents of People. PLANNING CYCLE: THEORY AND PRACTICE. The Planning Cycle. Phase 1: The Strategy Plan (Theory). Phase 2: The Business Plan (Practice). Phase 3: Budget (Theory). SUCCESS: THE FRUITS OF PLANNING. How Sweet, Success. How to Wield the Levers of Power. THE EVALUATION OF BUSINESS PERFORMANCE. Getting Started. What to Look for. Tools Required to Do a Situation Analysis. THE PLANS THAT TURNED CHEM-A-LOT AROUND. Preparing Plans for Profitable Action. Chem-A-Lot Strategy Plan Package: Years 28-30. THE CHEM-A-LOT MANAGEMENT TOOL KIT. Diagnostic Tools. Management Concepts.

Erscheint lt. Verlag 13.5.1993
Verlagsort New York
Sprache englisch
Maße 161 x 236 mm
Gewicht 680 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-471-58256-5 / 0471582565
ISBN-13 978-0-471-58256-4 / 9780471582564
Zustand Neuware
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