The CEO's Competitive Advantage

Despite the exponential growth of the Hispanic population, the vast potential of this workforce remains largely untapped in US leadership roles today. By embracing the strategies outlined in this book, today’s leaders can build teams that will not only drive business excellence but establish a virtuous cycle of innovation, growth, and prosperity tomorrow.

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In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez offers actionable, data-driven insights on the power of leveraging Hispanic and nontraditional talent for business excellence. Through an informative blend of her own professional experience; interviews with leading executives; and current research, analysis, and data, Manjarrez offers definitive reflections and actions in every chapter on the transformative potential of the untapped Hispanic and nontraditional talent geared toward identifying educational barriers and opportunities; expanding mentorship and sponsorship programs; repairing leaky pipelines to management, the C-suite, and the boardroom; holding leaders accountable for measurable progress across all these fronts; and more.

By embracing the strategies outlined in this book, senior leaders can build representative teams that will not only drive business success today but establish a virtuous cycle of innovation, growth, and prosperity. As the Hispanic workforce becomes an increasingly critical engine of economic growth, companies that tap into this wellspring of talent will position themselves at a competitive advantage.

Manjarrez urges leaders to bring her winning strategy to the center of their vision, making it a core driver of innovation, market expansion, and long-term success. Filled with powerful insights and practical advice, this book is an essential read for any executive looking to build a workforce that reflects the world of today and is equipped to meet the challenges of tomorrow, outpacing the competition in the US and the world.