The CEO's Competitive Advantage

Despite the exponential growth of the Hispanic population, the vast potential of this workforce remains largely untapped in US leadership roles today. By embracing the strategies outlined in this book, today’s leaders can build teams that will not only drive business excellence but establish a virtuous cycle of innovation, growth, and prosperity tomorrow.

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Build innovative teams that drive business success today

In The CEO's Competitive Advantage: Harnessing the Power of the Hispanic Workforce to Drive Business Success, Marcela Manjarrez combines her professional experience, executive interviews, and current research to provide actionable, data-driven insights and definitive strategies for leveraging Hispanic and other nontraditional talent to achieve business excellence through:



Identifying educational barriers and opportunities
Expanding mentorship and sponsorship programs
Repairing leaky pipelines to management, the C-suite, and the boardroom
Holding leaders accountable for measurable progress across all these fronts

By embracing the strategies outlined in this book, senior leaders can establish a virtuous cycle of innovation, growth, and prosperity. As the Hispanic workforce becomes an increasingly critical engine of economic growth, companies that tap into this wellspring of talent will position themselves at a competitive advantage.

Manjarrez urges leaders to bring her winning strategy to the center of their vision, making it a core driver of innovation, market expansion, and long-term success. Filled with powerful insights and practical advice, this book is an essential read for any executive looking to build a workforce that reflects the world of today and is equipped to meet the challenges of tomorrow, outpacing the competition in the US and the world.