Advertising in Developing and Emerging Countries

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in international/intercultural communications, advertising/publication relations (strategic communication), journalism, and new media with emphasis on the role of mass media and new technologies in nation building, international relations/policies, reconciliation and national development. A former assistant editor with Democratic Communiqué, Alozie is widely published and has presented at academic conferences. He has refereed, and reviews, scholarly works and sits on a number of editorial boards. An award winning teacher and researcher, Alozie has received fellowships from the Freedom Forum, the American Press Institute, Cap-Cities/ABC, Inland Press Association, Dow Jones Newspaper Fund and the Poynther Institute.

List of Figures, List of Tables, Contributor Biographies, Introduction: Global Advertising and Values, PART I. Africa and the Middle East, Chapter 1. Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising, Chapter 2. Advertising in Transition: A Case Study on Nigeria’s Burgeoning Market, Chapter 3. Patterns of Arabic Taste and Popular Culture: A Social Reading of Arabic Commercials, Chapter 4. Advertising in Israel: From Traditional Dilettantism to Professional Westernism, PART II. Asia, Chapter 5. Cambodia: From Conflict to Consumerism, through Chaos to Progress, Chapter 6. The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China, Chapter 7, Advertising in Indonesia: Balancing an “Asian” Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism, Chapter 8. The Dynamics and Entrepreneurship of Advertising in India, Chapter 9. Advertising Communication Styles in Eastern Asia, PART III. Europe, Chapter 10. Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications, Chapter 11. Challenges and Opportunities for Advertising in Moldova: A Nation in Transition, Chapter 12. Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads, Chapter 13. Advertising in Slovenia: Eastern European Spirit, Western European Style, PART IV. South America, Chapter 14. Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices, Chapter 15. An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case, PART V. Cross-Cultural Exploration: North America and Others, Chapter 16. Gender Role and Social Power in African and North American Advertisements, Chapter 17. Exporting American Advertising Strategies: A Comparative Case Study of the United States, Japan and New Zealand, Epilogue. Is There a Common Thread in International Advertising?, Index