Marketing 5.0

Ajay Kumar, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India M D Ciddikie, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India Anil Kumar Kashyap, Associate Professor, Department of Himachal Pradesh Kendriya Vishwavidyalaya Business School, Central University of Himachal Pradesh, Dharamshala, India Hafiz Wasim Akram, Assistant Professor, Department of Marketing & Entrepreneurship, College of Commerce & Business Administration, Dhofar University, Salalah, Oman

Chapter 1. Marketing 5.0: Artificial Intelligence and Human Mimicking Approach; Arpan Shrivastava and Amrita Baid More

Chapter 2. Unlocking Retail Success: Exploring the Synergy of Customer-Centric Technology, Consumer Accountability and Organizational Culture; Zahid Hussain and Arman Khan

Chapter 3. Revolutionizing Product Customization a Technology Powered Approach; Nada Mallah Boustani and Zaher Boustany

Chapter 4. Decoding the Consumer Mimic: Influencers, Algorithms, and the Future of Marketing; Swapnil Morande, Veena Tewari, and Jyoti Kukreja

Chapter 5. Leveraging Artificial intelligent (AI) for Human Mimic Tech in Marketing 5.0; Esubale Melese and Ajay Kumar

Chapter 6. Mimicking Technologies in Retail: Facilitating and Transforming Customer Retail Experience; Anil Kumar Kashyap and Priyanka

Chapter 7. From Businesses-Centric to Consumers-Centric: A Shift of Power in AI-Driven Social-Media; Rupa Rathee and Monika

Chapter 8. A Qualitative Study on Analyzing the Role of Mimicking Technology in Electronic Customer Relationship Management: A Case of Service Sector; Pankaj Singh, Ruchi Kushwaha, and Jyoti Kushwaha

Chapter 9. Human Interactions Through Technology: A Study on Sustainable and Susceptible Use of AI in Corporate Marketing; Refia Wiquar, M. D. Ciddikie, Tamseel Fatima, Mohd Maarif, and Mohammad Saif Alam

Chapter 10. Mimicking Consumer Centric Technology and Customer Engagement; Neetu Bali, Bhawna Choudhary, and Manisha Gupta

Chapter 11. “Chicken or Egg! Let See Who Comes First?” From Servitization to Servitization 5.0; Faheem Uddin Syed

Chapter 12. Role of Mimic Technology in Consumer Decision Making Journey; S. C. Vetrivel, T. P. Saravanan, R. Maheswari, and V. P. Arun

Chapter 13. An Exploratory Investigation into the Ethical & Legal Implications of the Application of Human Mimicking Technology (HMT) in Customer Engagement; Sani Alamgir, Jee Kishan, Roy Tanmoy, and Piali Haldar

Chapter 14. Applications of Mimicking Technology in Understanding Consumer Behaviour and its Effects on Consumer Engagement; Vandana Sharma and Rajani

Chapter 15. Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty; Kiran Vazirani and Sunanda Vincent Jaiwant

Chapter 16. Consumer Decision-Making Journey and the Role of AI-Enabled Mimic Technology and Social Robots; Sunanda Vincent Jaiwant, Ajitha Haridasan, and Dheepa T.