Economics for Business: Shrinkwrap w/ Write Great Essays

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

Section I: IntroductionChapter 1: Economics for Business

Section II: Understanding Markets

Chapter 2 Consumers in the Market Place

Chapter 3 Firms in the Market Place

Chapter 4 Markets in Action

Section IIICompetition and Profitability

Chapter 5 Market Structure and Firm Performance

Chapter 6 Strategic Rivalry

Chapter 7 Growth Strategies

Chapter 8 Governing Business

Section IVDomestic Macroeconomics

Chapter 9Introduction to the Macroeconomy

Chapter 10 Measuring Macroeconomic Variables and Policy Issues

Chapter 11 Domestic Government Policy

Chapter 12 Supply Side Policies and Economic Growth

Section VGlobal Economics

Chapter 13 Exchange Rates and the Balance of Payments

Chapter 14 Globalization