Business Strategies and Ethical Challenges in the Digital Ecosystem -

Business Strategies and Ethical Challenges in the Digital Ecosystem

Buch | Hardcover
472 Seiten
2024
Emerald Publishing Limited (Verlag)
978-1-80455-070-0 (ISBN)
105,95 inkl. MwSt
Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.
The emergence of new digital technologies, awareness of corporate social responsibility, and the greater need for innovation and problem-solving skills are becoming a de-facto part of the everyday management agenda. A key question to be answered in these turbulent times is, how is it possible for corporations to incorporate safety, security, and satisfaction of stakeholders in the design of their business models while they are struggling to achieve sustainability goals related to the environment and climate change?


The chapters in Business Strategies and Ethical Challenges in the Digital Ecosystem act as a forum for examining current and future trends related to management and technological adoption. The research encourages academics and practitioners to use a multi-disciplinary approach to boldly bring together bodies of related knowledge to produce new insights exploring digital business strategy and industry 5.0, changing consumer behaviour, sustainability, marketing, ethics, data security and much more.


The findings are relevant and useful for academics, researchers, policy makers and management executives.

S. Asieh H. Tabaghdehi is an Associate Professor and Senior Consultant and advisor in the field of strategy and digital economy, with a strong interest in ethical digital ecosystems. Dr. Tabaghdehi is Senior Lecturer in Strategy & Business Economy, Brunel University London, UK. Pantea Foroudi is the Business Manager and Solution Architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London, UK.

Chapter 1. Introduction: Business Strategies and Ethical Challenges in the Digital Ecosystem; S. Asieh H. Tabaghdehi and Pantea Foroudi

Part I. The Landscape of Smart Technology and Digital Innovation

Chapter 2. The Duality of Smart Technology; S. Asieh H. Tabaghdehi, Ana Isabel Canhoto, and Ashley Braganza

Chapter 3. Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?; Alireza Aghakabiriha, Mohammad Reza Meigounpoory, and Pantea Foroudi

Chapter 4. Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the UK; Atta ur Rehman, Danae Manika, Pantea Foroudi, and Maria Palazzo

Part II. Digital Market Trends and Consumer Adoption

Chapter 5. Digital Adoption in Small and Medium Enterprises: The Role of Electronic Word of Mouth in Business Transitions; S. Asieh H. Tabaghdehi, Nikos Ioannis Kois, Leila Hosseini Tabaghdehi, and Hossein Kalatian

Chapter 6. Green Purchase Intention Antecedents and Consequences; Fahimeh Dousthosseini, Manijeh Haghighinasab, and Pantea Foroudi

Chapter 7. IoT Adoption in Agriculture, Manufacturing, Logistics, and Supply Chain Management: A Bibliometric Analysis; Mostafa Oboudi, Ayatolah Momayez, Nader Seyyedamiri, and Morteza Akbari

Chapter 8. The Role of Technology in Customer Purchase Intention in the UK Market; Mehdi Rahmani, Pantea Foroudi, S. Asieh H. Tabaghdehi, and Ramin Behbehani

Chapter 9. Encouraging Sustainable Behavior among Hotel Employees; Shazia Luidens, Guido Berens, and Ronny Reshef

Part III. Business Strategies for Technological Adoption

Chapter 10. Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis; Edem Kofi Boni and S. Asieh H. Tabaghdehi

Chapter 11. Predicting Mobile Commerce Adoption: The SEM-MLP Approach; Zeinab Zamani, Ameneh Khadivar, Hamid Padash, Javad Shekarkhah, and Morteza Akbari

Chapter 12. A Literature Review of the Sharing Economy Adoption: Insights on Influencing Factors; Maryam Khodayari, Morteza Akbari, and Pantea Foroudi

Part IV. Ethical and Strategic Challenges in the Digital Age

Chapter 13. The Web Watches and Remembers Everything: The Ethical Implications of Digital Footprints in SMEs Performance; S. Asieh H. Tabaghdehi, Ozlem Ayaz, Ainurul Rosli, Prena Tambay, and Waheed Mughal

Chapter 14. The Political Challenge of AI in Modern Society: From National AI Strategy to the Algorithmic Elections; Lefteris Kretsos, S. Asieh H. Tabaghdehi, and Ashley Braganza

Chapter 15. How Do Social Trust and Self-efficacy Drive Collaborative Consumption? A Case of TaskRabbit; Ming-yao Jen, Dorothy Yen, and Kevin Lu

Chapter 16. Digital Customer Knowledge Management and Ethical Innovation Strategy; S. Asieh H. Tabaghdehi and Hossein Kalatian

Chapter 17. Ethical Governance of Digital Footprint Data: A Journey towards a Responsible Society; S. Asieh H. Tabaghdehi

Erscheint lt. Verlag 18.11.2024
Verlagsort Bingley
Sprache englisch
Maße 152 x 229 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-80455-070-1 / 1804550701
ISBN-13 978-1-80455-070-0 / 9781804550700
Zustand Neuware
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