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Persuasive Attack

Threatening Reputations in Public Discourse
Buch | Hardcover
119 Seiten
2024 | New edition
Peter Lang AG, Internationaler Verlag der Wissenschaften
978-3-0343-5010-5 (ISBN)
95,95 inkl. MwSt
The book explores historical and contemporary cases of public attack discourse and is designed to engage students, scholars and educators who study reputation management.
Persuasive attacks have captured public interest for centuries.  Public attacks uniquely span the range from high level politics to celebrity antics.  Each context highlights totally different harmful behaviors, yet key strategies are employed in consistent, yet surprisingly unique ways. 





This book investigates the nature of persuasive attack by examining the strategies used in various cases to denigrate an individual or organization for their behavior and/or character.  Beginning with a review of previous scholarly work on persuasive attack, this book then explicates Benoit’s Theory of Persuasive Attack, and utilizes the theory to illuminate case studies from a variety of contexts including memes, political cartoons, selfies, documentaries, PAC advertisements, presidential debates, international relations, sports, and business.  The book concludes with professional applications for people in industries where attack is a regular occurrence, whether levying them or responding to them.

William L. Benoit (Ph.D. – Wayne State University, 1979) is a Distinguished Professor in the Communication Department at the University of Alabama at Birmingham. He has published 21 books and a host of journal articles and book chapters in prominent communication outlets. He is widely cited for his theory of Image Repair and the Theory of Persuasive Attack. Kevin A. Stein (Ph.D. – University of Missouri-Columbia, 2005) is a Professor in the Communication Department at Southern Utah University.  His work has been published in Western Journal of Communication, Communication Studies, Relevant Rhetoric, Argumentation & Advocacy, and several edited book volumes. Matthew H. Barton (Ph.D. – University of Nebraska-Lincoln, 2002) is a Professor in the Communication Department at Southern Utah University.  He has published research in the Western Journal of Communication, Relevant Rhetoric, Communication Education, Communication Teacher, The Basic Communication Course Annual, and several edited book volumes.

I: Introduction to Persuasive Attack





II: Pop Culture


1 Persuasive Attack in Memes on Melania Trump and Tom Brady


2 Charlie Sheen's Unhinged Attack on Producer Chuck Lorre, CBS, and Warner Brothers


3 "You Must Be Out Your Damn Mind": Adam LaRoche and the Sin of Putting Family First





III: Political Attacks


4 Republican Selfie Videos Denigrating Donald Trump


5 Persuasive Attacks from 2020 GOP Political Action Committees


6 Soviet Attack in Response to the 1960 U-2 Incident


7 Persuasive Attack in Political Cartoons


8 Persuasive Attack in 2020 Presidential and Vice Presidential Debates


9 Cicero’s Persuasive Attack in the Verrine Orations





IV: Social Issues


10 The Coward from Broward: Persuasive Attack on Deputy Scot Peterson Following the Parkland Shooting


11 The Maiden Tribute of Modern Babylon: Child Sex Trafficking in Victorian London


12 Blackfish: Tilikum Was Literally a Killer Whale





V: Teaching and Scholarly Applications

Erscheinungsdatum
Verlagsort Pieterlen
Sprache englisch
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management
ISBN-10 3-0343-5010-4 / 3034350104
ISBN-13 978-3-0343-5010-5 / 9783034350105
Zustand Neuware
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