Entrepreneurship - Peggy Lambing, Charles Kuehl

Entrepreneurship

Media-Kombination
336 Seiten
2006 | 4th edition
Pearson
978-0-13-228174-4 (ISBN)
169,95 inkl. MwSt
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For courses in Entrepreneurship and Small Business Management.



At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

Peggy A. Lambing University of Missouri - St. Louis Charles R. Kuehl University of Missouri - St. Louis Peggy Lambing has experienced entrepreneurship from several perspectives-as a business owner, as a small business consultant, and as an educator. She and her husband owned a tool and equipment distributorship during the 1980s that was sold at a profit after five years. She has provided small business consulting services for 18 years, specializing in helping entrepreneurs obtain financing. In addition, she has taught entrepreneurship and small business management classes at the University of Missouri-St. Louis since 1980 and has served as the director of the university's Small Business Institute program. She received her bachelor of science in business admin- istration degree and a master's degree in business from the University of Missouri- St. Louis. Charles R. Kuehl is a member of the management faculty at the University of Missouri-St. Louis. He has published in various scholarly journals and is coauthor of Small Business: Planning and Management, third edition. He received his baccalau- reate, master's, and doctoral degrees from the University of Iowa. His teaching and re- search areas include entrepreneurship, strategic management, international business, and organizational behavior.

1. Entrepreneurship Today

2. The Entrepreneur

3. Starting a New Business

4. Buying an Existing Business

5. Franchising and Other Alternatives

6. Women-Owned and Minority-Owned Businesses

7. Home-Based Businesses

8. Family Businesses

9. New Product Development

10. Business Growth and the Entrepreneur

11. Global Business



APPENDIX:

The Business Plan: Introduction

The Business Plan: Marketing

The Business Plan: Management and Personnel

The Business Plan: Startup Costs and Financing

The Business Plan: Projected Financial Statements

The Business Plan: The Legal Section

The Business Plan: Insurance

Erscheint lt. Verlag 10.4.2006
Sprache englisch
Maße 204 x 252 mm
Gewicht 700 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 0-13-228174-0 / 0132281740
ISBN-13 978-0-13-228174-4 / 9780132281744
Zustand Neuware
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