Entrepreneurship
Pearson
978-0-13-228174-4 (ISBN)
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At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Peggy A. Lambing University of Missouri - St. Louis Charles R. Kuehl University of Missouri - St. Louis Peggy Lambing has experienced entrepreneurship from several perspectives-as a business owner, as a small business consultant, and as an educator. She and her husband owned a tool and equipment distributorship during the 1980s that was sold at a profit after five years. She has provided small business consulting services for 18 years, specializing in helping entrepreneurs obtain financing. In addition, she has taught entrepreneurship and small business management classes at the University of Missouri-St. Louis since 1980 and has served as the director of the university's Small Business Institute program. She received her bachelor of science in business admin- istration degree and a master's degree in business from the University of Missouri- St. Louis. Charles R. Kuehl is a member of the management faculty at the University of Missouri-St. Louis. He has published in various scholarly journals and is coauthor of Small Business: Planning and Management, third edition. He received his baccalau- reate, master's, and doctoral degrees from the University of Iowa. His teaching and re- search areas include entrepreneurship, strategic management, international business, and organizational behavior.
1. Entrepreneurship Today
2. The Entrepreneur
3. Starting a New Business
4. Buying an Existing Business
5. Franchising and Other Alternatives
6. Women-Owned and Minority-Owned Businesses
7. Home-Based Businesses
8. Family Businesses
9. New Product Development
10. Business Growth and the Entrepreneur
11. Global Business
APPENDIX:
The Business Plan: Introduction
The Business Plan: Marketing
The Business Plan: Management and Personnel
The Business Plan: Startup Costs and Financing
The Business Plan: Projected Financial Statements
The Business Plan: The Legal Section
The Business Plan: Insurance
Erscheint lt. Verlag | 10.4.2006 |
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Sprache | englisch |
Maße | 204 x 252 mm |
Gewicht | 700 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 0-13-228174-0 / 0132281740 |
ISBN-13 | 978-0-13-228174-4 / 9780132281744 |
Zustand | Neuware |
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