Strategic Communication Research in the Age of AI
Rowman & Littlefield (Verlag)
978-1-5381-9786-8 (ISBN)
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This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.
Young Joon Lim is associate professor of communication research and public relations at the University of Texas Rio Grande Valley. He earned his Ph. D from the E.W. Scripps School of Journalism at Ohio University. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of Public Relations: A Guide to Strategic Communications and SilverComm: Marketing Practices and Messages for the Age of Aging.
Chapter 1: An Introduction to Research in Strategic Communication
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author
| Erscheint lt. Verlag | 5.11.2024 |
|---|---|
| Verlagsort | Lanham, MD |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-5381-9786-3 / 1538197863 |
| ISBN-13 | 978-1-5381-9786-8 / 9781538197868 |
| Zustand | Neuware |
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