Building Trust in Startup Communication
Springer International Publishing (Verlag)
978-3-031-63283-9 (ISBN)
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This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception.
Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.
Marius Born is a media professional and personal coach with senior management experience in Television. Serving as the Editor-in-Chief of Swiss TV's business magazine and leading the documentary department at SRF Swiss Radio and Television, his innovative formats have earned accolades like the "Schweizer Fernsehpreis" and "Prix Walo." Marius advises CEOs and boards, lectures at Zurich University of Applied Sciences ZHAW (Switzerland), and holds a summa cum laude Ph.D. in Communication Sciences from Università della Svizzera italiana USI, along with a Master's in Management & Organizational Psychology from the University of Zurich.
Part I: Research Framework
1. Introduction
2. Literature Review
3. Analytical Framework
Part II: Case Study-The Rise and Fall of the Nikola Corporation
4. Case Introduction
5. Nikola's Rise
6. The Crisis Episode
7. The Hindenburg Report as a Turning Point
Part III: Results, Discussion, And Conclusion
8. Findings and Evaluation
9. Limitations and Recommendations for Future Studies
Erscheint lt. Verlag | 3.9.2024 |
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Reihe/Serie | Springer Business Cases |
Zusatzinfo | 65 illus., 31 illus. in color. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Schlagworte | Argumentation in corporate communication • Corporate reputation analysis • Crisis prevention in business • Hindenburg report analysis • Narrative theories • Nikola Corporation case study • Nikola Corporation rise and fall • Nikola Corporation's rise and fall • open access • Persuasive intention transparency • storytelling in business • Trevor Milton's entrepreneurial story |
ISBN-10 | 3-031-63283-4 / 3031632834 |
ISBN-13 | 978-3-031-63283-9 / 9783031632839 |
Zustand | Neuware |
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