Persuasion in Business

In this book, you will learn how to persuade other people in professional situations and win them over to your cause. Because convincing others to deviate from their original convictions and say "yes" instead of "no" often seems like a miracle. However, this can become a reality when you skillfully apply some tools.

The author describes twelve essential success factors such as storytelling, the profiling principle, the technique of unexpected surprises, or the principle of reciprocity, which help to tip the scales of decision in your favor. Additionally, you will receive concrete tips that make the difference between success and failure. Inspiring stories from politics and business demonstrate how to successfully apply these techniques in practice and motivate you to integrate the presented tools into your daily life.

"A wonderful book that helps people recognize their true concerns and advocate for them convincingly. Kurt Schmid reflects so clearly that you can immediately apply the practical tips." Prof. Dr. Dr. h.c. Torsten Tomczak, Director of the Institute for Marketing and Customer Insight at the University of St. Gallen