Behavioural Business

Dr Ananta Neelim is a Senior Lecturer in Economics at the University of Tasmania. His research focuses on how social institutions shape and affect the behaviour of individuals in social, economic and business interactions. He has successfully published his work in economics journals such as the Journal of Economic Behaviour and Organization, and Economics Letters. In addition, Ananta has extensively worked with the industry on multiple projects and has provided consultancy services to  Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre.    Dr Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods in the marketing discipline at RMIT University. With a master’s in psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology, Marketing and Economics, International Journal of Design, Journal of Psychology in Aesthetics, Creativity, and Arts,  Journal of Design, Business and Society and the Journal of Behavioural and Experimental Methods.  You may know her best through her recent behavioural impact project: Sans Forgetica, a font to remember (sansforgetica.rmit). Dr Meg Elkins is a Senior Lecturerin economics at RMIT University.  She is a behavioural and applied economist with research interests in culture and information bias.   Her work is published in high-quality journals such as The Journal of Development Studies, Nonprofit and Voluntary Sector Quarterly, and the Journal of Cultural Economics.  Meg has led project teams investigating the economic impact of the arts for the City of Melbourne, and she has also worked with the Internationally renowned Busking Project to use behavioural insights to help increase online donations for buskers.  Meg is a regular commentator on TV, print and radio providing a behavioural economics lens to the issues of the day.

Part 1. Background.- Chapter 1. Behavioural Business: The Psychology of Decisions in Economic, Business and Policy Contexts.- Chapter 2. Introducing Behavioural Business.- Part 2. Concepts and Approaches.- Chapter 3. Culture and Economic Behaviour: Evidence From an Experimental-Behavioural Economics Research Programme.- Chapter 4. The Detective Mindset: Forensic Approaches to Detecting Behaviour.- Chapter 5. Gender in the Workplace.- Chapter 6. Behavioural Business Design.- Chapter 7. Behavioural Organisational Strategy .- Part 3. Applications.- Chapter 8. Charitable Giving for International Development: Insights from Behavioural Economics and Other Disciplines.- Chapter 9. Unite and Conquer? Behavioural Pitfalls in Australia’s Response to COVID-19.- Chapter 10. Unlocking Creativity for Business Potential.- Chapter 11. Behavioural Aspects of Financial Advice.- Chapter 12. Behavioural Aspects of the Real Estate Market.